http://www.wired.com/threatlevel/2010/04/iphone-finder/

"A friend of Hogan’s then offered to call Apple Care on Hogan’s behalf, according to Hogan’s lawyer. That apparently was the extent of Hogan’s efforts to return the phone."

Yeah, my friend tried to return. Yeah.........

"“He made a mistake,” Bornstein added. “He should have just immediately turned that phone in.”

That's from his own lawyer.