I think you're a little optimistic there Hy! One company getting worse isn't going to drive the others to spend more money to get better. Also, the Simply Everything simply isn't. My two lines (with all the discounts) bill is almost $125/month. That's with a 22% corporate discount. They jack on a whole lot of fee's and taxes.

That said, the data usage from tethering abuse really can get out of hand, so I've got no problems with them jumping on people about it - but would hope that it be done based on an extent of abuse basis more than anything. If I get a nastygram, I'll remove the app - simple as that.