This one is a little subtle.

Barrack had the NCAA Champs over to the White House.
After a short press meeting (photo op) he then went down to the WH BB court and shot hoops for a bit with the ladies.

No big issue.

The White House Press Corps was prohibited from going with the President and bared from filming the event.

No big issue.

However, the White House's own internal 'news crew' did interviews, shot photographs and video and produced it's own 'press release'... they even used their own White House logo on their footage just like a real news agency.

Big issue?

This may seem minor but what has occured could lead the way to the President controlling the media access to the White House. He barred the press from covering an official event at the White House (something that wasn't private - like talking to a widow of a fallen soldier) and then used his own staff to produce the event thus controlling the information at the source and allowing only what he deemed to be newsworthy to be released to the public.

This is bad.

Yes it's minor. Many of you will see this as paranoia. But it's the start of something that I find quite distressing.
http://www.youtube.com/watch?v=mvC1bgFBiOA