Talked with my neighbor (Cryptic employee) and it appears that every company is going to be going with a pay-for-play model. They are planning on just giving their games for free but charging for content and add-ons. The model is working EXTREMELY WELL. It really surprised the hell out of them. Revenues for Star Trek exploded once they changed their revenue system.
I see that BF3 is looking at this already.
Rocks: I just tried out Star Trek Online, not too shabby. I'll be playing for the next few weeks.
Cryptic's next MMO with heavy FPS will be going to Friends&Family Alpha release soon. I'll let you know, but I have a feeling it's a Clash of the Titans type of game.