I agree with your take. NVidia is getting the hype for now while ati is being hush hush.
I get the impression NV40 may have the grunt this go round while ATI's real punch may come in the form of the 423 not to long after nv40 comes out.
I wish one could take the speed of the ati and the quality of the Nvidia put it in a blender with a dash of digital vibrance and mmm the perferct card =)
ill tell yah to NVIdia's latest drivers besides being rock solid across the board have some of the kewlest features ever. couple examples: per game graphic settings (waay cool) and global refresh rate overides even cooler.